Which Is Best for You?

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New and Notable Updates

On February 8, 2022, Betterment introduced that it’s buying crypto supervisor Makara. Because of the acquisition, Betterment now provides retail traders and advisors the flexibility to spend money on diversified crypto portfolios alongside their current investments.

Wealthsimple and Betterment are very intently matched robo-advisors which might be nice choices for traders. Each Wealthsimple and Betterment have options that enchantment to much less skilled traders, with loads of planning instruments and 0 opening stability necessities. We’ll take a look at a number of the key variations by way of goal-setting help, portfolio choices, and costs, to assist decide which robo-advisor is one of the best match to your funding {dollars}. 

  • Account minimal: $0 
  • Charges: 0.50% of property underneath administration (0.40% at $100,000)
  • Superb for youthful traders in search of wonderful instructional assets and a nudge or two to save lots of much more
  • Good for traders seeking to bundle monetary capabilities as Wealthsimple additionally affords a financial savings account with aggressive rates of interest 
  • Superb for some traders outdoors the U.S. as Wealthsimple additionally accepts clients from Canada and the UK
  • Account Minimal: $0, $10 to get began
  • Charges: 0.25% (annual) for digital plan, 0.40% (annual) for the premium plan 
  • Good for traders in search of a easy platform with sturdy goal-setting and monitoring instruments
  • Superb for many who need to see the portfolio contents previous to funding an account
  • An possibility for folks seeking to entry human monetary planners, albeit for the next annual administration payment or a one-time payment.

Aim Setting

Each Wealthsimple and Betterment have strong goal-setting capabilities.

Throughout account setup, Wealthsimple shoppers can choose objectives throughout account setup that embrace homeownership, retirement, training, long-term progress, and earnings. A single account can embrace a number of objectives, providing better sophistication and diversification if wanted. You’ll be able to assessment transactions and relative efficiency statistics, subdivided by objectives, on account administration pages.

Betterment affords the flexibility to work with 5 most important kinds of investing objectives: retirement financial savings, retirement earnings, security internet, common investing, and main buy. The platform has very easy-to-follow steps for setting a purpose, and each might be monitored individually. It shows asset allocation for every purpose in a hoop with equities in shades of inexperienced and stuck earnings in shades of blue. When you’re falling behind on assembly a purpose you’ve set, Betterment will encourage you to place extra apart. This is usually a useful immediate, notably for younger traders who might not but really feel the urgency to save lots of for his or her longer-term objectives.

Retirement Planning

At Wealthsimple, customers with lower than $100,000 in property have entry to a slider instrument that initiatives how a lot they’ll have in financial savings at retirement age, primarily based on their present financial savings charge. The location additionally highlights how rather more you’d have in retirement if you happen to enhance your financial savings by proposed quantities. Wealthsimple Black clients—these with $100,000 or extra in property—have entry to one-on-one counseling with monetary advisors over the cellphone.

Betterment collects quite a lot of details about your retirement—what your dream retirement appears like, how a lot you might have saved, and what you’ve bought in exterior accounts. This final one is necessary as many traders have a number of retirement accounts and getting a consolidated image might be difficult. Betterment takes all this information after which initiatives your retirement earnings and supplies a plan to get there. Betterment will immediate you when it’s advisable to save lots of extra or to maneuver cash round to save lots of on charges. As you close to retirement, the platform will advocate modifications you can also make to optimize your financial savings. For retirement questions, fundamental Digital members pays $299 to $399 for a one-time session with a licensed monetary planner, whereas Premium clients have limitless entry to CFP professionals.

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Account Sorts

Wealthsimple and Betterment each supply the everyday accounts that traders search for in a robo-advisor. Wealthsimple additionally affords Uniform Presents to Minors (UGMA) and Uniform Transfers to Minors Acts (UTMA) accounts. In case you are wanting particularly for most of these custodial accounts, then Wealthsimple has the sting.

Wealthsimple account sorts:

  • Taxable accounts (particular person, joint and belief)
  • Conventional IRA accounts
  • Roth IRA accounts
  • SEP IRA accounts (for the self-employed and small companies)
  • IRA transfers
  • 401(okay) rollovers
  • Excessive-interest money accounts
  • UTMA and UGMA accounts

Betterment account sorts:

  • Taxable accounts (particular person, joint, belief)
  • Conventional IRA accounts
  • Roth IRA accounts
  • SEP IRAs (for self-employed clients or small enterprise house owners with no workers)
  • IRA transfers
  • 401(okay) rollovers
  • Excessive-interest money accounts

Options and Accessibility

The one options that matter are those you’ll use, however Wealthsimple and Betterment each have some compelling ones. With Wealthsimple the Roundup function with linked credit score and debit accounts is a intelligent and painless option to improve your investments with out actually attempting. Betterment, for its half, makes use of the syncing up of your exterior accounts to supply higher steering to you in your objectives. Each robo-advisors supply their shoppers financial savings accounts with respectable rates of interest. 


  • Switch value reimbursement: Wealthsimple pays switch prices on new accounts funded with no less than $5,000. Simply fill out a survey to request your reimbursement after the switch is full.
  • Wealthsimple Save: Wealthsimple affords a low-risk funding money financial savings account topic to the 0.25% administration payment. Funds are invested in a low-risk ETF portfolio.  
  • Roundup: After linking credit score and debit accounts, shoppers can activate Wealthsimple’s “Roundup” function, which rounds costs as much as the subsequent complete greenback and deposits the “spare change” within the buyer’s account.
  • Instructional assets: Wealthsimple’s web site contains a complete Investing 101 glossary, a broad-brush funding FAQ, and a very good month-to-month journal/weblog with dozens of “how-to” articles. That mentioned, it may be tough to find topics of curiosity as there’s no search perform.


  • Premium entry to CFP professionals: When you carry a stability of no less than $100,000 to the desk, you may decide into Betterment’s Premium plan, which costs the next annual payment (0.40%) and affords limitless entry to a group of CFPs for steering.
  • Instructional assets: Betterment’s Useful resource Middle contains dozens of informative and well-written articles about retirement planning and tips on how to reduce your tax burden, plus a number of movies that will help you work out tips on how to use the platform. Betterment has additionally created a variety of articles to assist traders perceive the portfolio compositions and the way the corporate approaches detrimental market occasions like Brexit.
  • Sync up exterior accounts: Fundamental account customers can sync exterior accounts to particular person objectives, so you may see, for instance, how your 401(okay) helps your retirement financial savings. Premium members have entry to in-depth recommendation on outdoors investments.


Relating to charges, there’s a important hole between Wealthsimple and the fundamental tier of Betterment.

Wealthsimple costs a 0.50% payment—among the many highest in our robo-advisor group—which incorporates all funding recommendation, portfolio administration, and commerce prices. The payment drops to 0.40% for accounts at or above $100,000. The Wealthsimple Money program is free. The typical ETF administration charges run about 0.2%.

Betterment affords two completely different payment choices: digital clients pay 0.25% of their portfolio yearly, with the choice to pay $299 to $399 per name to entry a licensed monetary planner. Premium clients pay 0.40% yearly with limitless entry to CFPs. The ETFs that make up a lot of the portfolios have common expense ratios of .09% (as of March 28, 2022).

Minimal Deposits:

Betterment and Wealthsimple have taken related approaches to minimal deposits and the barrier they might pose to traders with restricted capital.

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  • Wealthsimple: $0
  • Betterment: $10


Wealthsimple affords a easy start-up course of. Shoppers should reply a collection of questions on monetary objectives, time horizon, danger tolerance, previous funding expertise, and funding information, plus financial institution data for financial institution verification. The platform guarantees that your account might be practical inside 5 enterprise days, and creates—primarily based in your enter—a steered portfolio and ETF checklist. Portfolios are divided into three generic classes. Shoppers can change proposed allocations, however the platform might push again if alterations battle with prior responses. You’ll be able to fund your account through one-time funds or recurring deposits.

Betterment boasts one of many best accounts to arrange. Simply enter your age, retirement standing and reply a number of questions on your earnings and funding objectives. There are none of the usual risk-related questions. As an alternative, Betterment presents you with an asset allocation suggestion and its related danger, which you’ll be able to alter by altering the share of fairness versus mounted earnings held within the portfolio. Betterment’s steered portfolios are totally clear previous to funding, together with entry to fund prospectuses. You’re additionally prompted to attach exterior accounts—reminiscent of financial institution and brokerage holdings—to your Betterment account, each to offer a whole image of your property and to make money transfers right into a Betterment funding portfolio simpler.

Wealthsimple Property:

Wealthsimple portfolios are constructed of ETFs solely, though the high-quality print mentions that Canadian clients might also obtain mutual funds. The platform lists simply 10 ETFs, divided into completely different asset classes. Every portfolio might embrace 6 to 7 devices, suggesting that almost all customization is completed by proportion modifications quite than ETF choice.

Betterment Property:

Betterment’s portfolios are constructed from ETFs from iShares and Vanguard. Betterment affords 5 portfolio sorts:

  • An ordinary Betterment portfolio consisting of worldwide diversified inventory and bond ETFs
  • A Socially Accountable Investing (SRI) portfolio that reduces publicity to corporations deemed to have a detrimental social influence
  • A Goldman Sachs Good Beta portfolio that makes an attempt to outperform the market
  • An income-focused all-bond portfolio made up of BlackRock ETFs
  • A Versatile Portfolio constructed from the identical particular person asset courses as the usual portfolio however weighted based on the person’s preferences

Total, Betterment and Wealthsimple each make investments consumer funds in ETFs.

Shoppers at Wealthsimple can select a socially acutely aware portfolio that excludes non-qualified ETFs, and a screenshot of that portfolio comprises simply 5 “inexperienced” funds. (Others could also be undisclosed.) The corporate additionally affords a Halal account that complies with Islamic regulation, shopping for pre-screened shares however no ETFs or mounted earnings merchandise. Fractional rebalances happen after deposits, withdrawals, and different asset-level modifications. Shoppers can’t request rebalancing or make modifications to ETFs, however consumer profile modifications set off a portfolio rebalancing when danger scores change.

Betterment accounts are evaluated repeatedly and rebalanced in the event that they’ve shifted from their purpose allocation. Betterment shoppers can change methods after a portfolio is funded, and the platform will warn you if there are tax implications prior to creating a change. Every purpose might be invested in a distinct technique, so funds for longer-term objectives like saving for retirement might be allotted to one of many larger danger portfolios whereas shorter-term objectives, reminiscent of funding a down fee on a home, might be allotted to the lower-risk ones.

Whereas Betterment affords a fund geared towards socially accountable traders, the advisor’s give attention to ETFs makes it tough to attain a completely SRI combine. Exterior of the ETFs invested in large-cap companies and an rising market ESG fund, little or no of the portfolio is invested in companies that meet “socially accountable” standards.

Tax-Advantaged Investing

There are a selection of the way to effectively make investments cash to keep away from extreme taxes. Tax-loss harvesting is the promoting of securities at a loss to offset a capital positive aspects tax legal responsibility and it’s the most typical manner for robo-advisors to deal with the tax challenge.

At Wealthsimple, tax loss harvesting is automated for Wealthsimple Black clients—who’ve internet deposits of $100,000 or extra of their accounts.

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Nevertheless, all Betterment shoppers are eligible for tax-loss harvesting on all taxable in-house accounts, whatever the stability. You will need to decide into the service in your account settings, after which it is going to be utilized to all your portfolios inside your Betterment account.

Betterment shouldn’t be a licensed tax advisor. Tax Loss Harvesting+ (TLH+) shouldn’t be appropriate for all traders. Learn extra at https://www.betterment.com/authorized/tax-loss-harvesting and contemplate your private circumstances earlier than deciding whether or not to make the most of Betterment’s TLH+ function. Investing entails danger. Efficiency not assured.


Each Betterment and Wealthsimple have enough safety and are almost an identical on this respect. Their web sites are encrypted and two-factor authentication is on the market. Each companies maintain consumer funds with Apex Clearing Company, offering entry to Securities Investor Safety Company (SIPC) insurance coverage and extra insurance coverage. Normal SIPC protection insures towards losses on account of failed brokerages for as much as $500,000.

Buyer Service

Betterment has the sting on Wealthsimple on the subject of customer support.

At Wealthsimple, there isn’t a contact hyperlink or data on the primary web site, however an FAQ supplies a cellphone quantity and e-mail handle. Customer support is on the market from 9 a.m. to six p.m. (Jap) Monday by Thursday or from 9 a.m. to five:30 p.m. on Fridays. Calls throughout enterprise hours reached a buyer rep inside one minute. Robo-advisor workplace addresses are listed on the About web page with out cellphone numbers.

At Betterment, customer support is on the market by e-mail and cellphone from 9 a.m. to eight p.m. Jap time, Monday to Friday. As talked about, you may get assist from monetary planners at any time with a Premium account, however you’ll pay a payment of $299 to $399 to seek the advice of with an advisor if in case you have a fundamental Digital account.

Our Take

Betterment is among the prime robo-advisors in our rankings, however Wealthsimple scores intently in virtually each class. Each providers pack their portfolios with ETFs, supply tax-loss harvesting, and provides their shoppers the choice of a money administration account with a aggressive rate of interest. To be honest, Betterment outperforms Wealthsimple in these areas, however it isn’t an enormous hole. Furthermore, Wealthsimple does supply UTMA and UGMA custodial accounts, which can be interesting to traders with college-bound offspring. 

In a single key class, nevertheless, Betterment enjoys a big edge. Betterment’s administration payment for a fundamental account is half the price of Wealthsimple’s payment, and that can resolve it for many traders. A greater robo-advisor with a decrease payment is a tough combo to beat. So Betterment is certainly your best option for many American traders, however there’s a twist on this match-up if you happen to stay elsewhere. Betterment doesn’t supply accounts outdoors the U.S. and that’s true of many different robo-advisors. So, whereas Betterment beats Wealthsimple handily on American soil, Wealthsimple wins by default in Canada and the UK.

Examine to Comparable Robo Advisors


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Investopedia is devoted to offering traders with unbiased, complete critiques and rankings of robo-advisors. Our 2019 critiques are the results of six months of evaluating all features of 32 robo-advisor platforms, together with the person expertise, purpose setting capabilities, portfolio contents, prices and costs, safety, cellular expertise, and customer support. We collected over 300 information factors that weighed into our scoring system.

Each robo-advisor we reviewed was requested to fill out a 50-point survey about their platform that we utilized in our analysis. Most of the robo-advisors additionally supplied us with in-person demonstrations of their platforms.

Our group of {industry} specialists, led by Theresa W. Carey, performed our critiques and developed this best-in-industry methodology for rating robo-advisor platforms for traders in any respect ranges. Click on right here to learn our full methodology.