Which are the Leading Segments in the Global Content Marketing Industry?

According to a recent report by Research Dive, the global content marketing industry is divided into three segments based on channel type, end use, and region. The social media sub-segment of the channel type segment and the lead generation sub-segment of the end use segment are at a dominant position in the market.

Segmental Analysis

On the basis of channel type, the global market is divided into the following:

  • Social Media
  • Blog
  • Video Platform
  • Others

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Among these, the social media sub-segment is expected to dominate the market by growing with a CAGR of 15.2% from 2019 to 2026. This is mainly because of the swift rise in the social media users and rising number of social networking applications worldwide.

On the basis of end use, the global market is divided into the following:

  • Brand Awareness
  • Lead Generation
  • Others

Among these, the lead generation sub-segment is foreseen to witness highest growth by garnering substantial revenue of $52,180.8 million during the forecast period, 2019-2026. This is mainly because of the growing usage of content marketing strategies by businesses for generating leads.

Based on region, the global market is segmented into the following:

  • Europe
    • UK
    • Germany
    • Spain
    • Italy
    • France
    • Rest of Europe
  • North America
    • Canada
    • S.
    • Mexico

 

  • Asia-Pacific
    • South Korea
    • Japan
    • China
    • Australia
    • India
    • Rest of Asia-Pacific
  • LAMEA
    • South Africa
    • UAE
    • Saudi Arabia
    • Argentina
    • Brazil
    • Rest of LAMEA

Among these, the Asia Pacific region market is anticipated to observe significant growth by gathering a revenue of $25,620.4 million during the 2019-2026 timeframe. This is mainly because of the rising demand for content marketing by the numerous industries, such as electronics and automotive, in this region to promote and publish their products.

Market Overview

As per the Research Dive report, the global content marketing industry is expected to perceive significant growth and collect a revenue of $107,540.6 million, growing at a CAGR of 14.3% from 2019 to 2026. The report offers thorough information regarding the market based on drivers and restraints, investment opportunities, key segments, key players, and regions. Some of the key players of the market are Influence & Co., HubSpot, Inc., NewsCred, Kapost, Percolate Industries, Inc., Sprinklr, Adobe, CoSchedule, Scripted, Contently, and others. Also, the study covers a summary of key developments by the market players and COVID-19 impact analysis.

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