Smart TV Market Size, Share, Trends, Analysis and Forecast 2021-2026

According to the latest report by IMARC Group, titled “Smart TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global smart TV market reached a value of US$ 202.1 Billion in 2020. Smart televisions (TVs) are new generation TVs that are integrated with the internet and Web 2.0 features. They can connect to various input devices wirelessly to enhance usability and offer an interactive experience to the users. These devices are utilized to stream over-the-top (OTT) media services, such as Netflix, Hulu and Amazon Prime Video, that offer a vast online library of movies, documentaries and TV shows. Apart from this, various free media platforms, including Vimeo and YouTube, as well as social media sites, such as Twitter, Facebook and Instagram, can be accessed through these TVs. Nowadays, manufacturers are also integrating gesture and voice recognition features, like Google Assistant and Amazon Alexa, in advanced smart TV models to expand their consumer base.

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Global Smart TV Market Trends:

The global market is primarily driven by improving purchasing power and living standards of consumers across the globe. Consequently, there has been a rise in the sales of smart TV sets that support a wide range of applications. They also provide various entertainment options, ranging from streaming online video content to playing games and checking social media, which, in turn, is contributing significantly to the market growth. Furthermore, manufacturers are investing in extensive research and development (R&D) activities for introducing advanced product variants. For instance, Samsung, the South Korea-based multinational corporation, launched the world’s first QLED 8K TV, which is projected to be a breakthrough innovation in the ultra-premium TV sets and home entertainment segment. Looking forward, IMARC Group expects the global smart TV market to exhibit moderate growth during the next five years (2021-2026).

Breakup by Resolution Type:

  • 4K UHD TV
  • HD TV
  • Full HD TV
  • 8K TV

Breakup by Screen Size:

  • Below 32 Inches
  • 32 to 45 Inches
  • 46 to 55 Inches
  • 56 to 65 Inches
  • Above 65 Inches

Breakup by Screen Type:

  • Flat
  • Curved

Breakup by Technology:

  • Liquid Crystal Display (LCD)
  • Light Emitting Diode (LED)
  • Organic Light Emitting Diode (OLED)
  • Quantum Dot Light Emitting Diode (QLED)

Breakup by Platform:

  • Android
  • Roku
  • WebOS
  • Tizen OS
  • iOS
  • MyHomeScreen
  • Others

Breakup by Distribution Channel:

  • Offline
  • Online

Breakup by Application:

  • Residential
  • Commercial

Competitive Landscape with Key Players:

  • LG Electronics, Inc.
  • Samsung Electronics Co. Ltd.
  • Sony Corporation
  • Panasonic Corporation
  • Vizio Inc.
  • Apple Inc.
  • Hisense Group Co. Ltd.
  • Koninklijke Philips N.V.
  • TCL Corporation
  • Insignia Systems, Inc.
  • Haier Group Corporation
  • Hitachi, Ltd.
  • Westinghouse Electric Corporation

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

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About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Smith Ivo

Five years in chemical & material has made Ivo Smith more or less an expert in everything related to medicines, drugs, chemicals and related sectors – at least from the PR front. Through his insider access to the sector, he has gained valuable insight into the entire manufacturing process of chemical and material.

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