The global research report titled Online Brand Protection Software Market was published by Absolute Markets Insights. The study elucidates current market statistics, in addition to underlying future predictions of the Online Brand Protection Software Market. The base year considered for the study is 2019 and forecast period is 2020-2027. The research report has been compiled by means of effective techniques such as primary and secondary research methodologies. Top level industries are enlisted in order to obtain penetrative business insights. The companies profiled in this research report include erudite information on product types, features, capacity, and productivity.
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Global online brand protection software market is expected to reach US$ 949.58 million by 2027, growing at an estimated CAGR of 20.82% over the forecast period as e-commerce sector is continuously using online brand protection software
The idea for revenue management in the digital world, particularly in the e-commerce sector, requires an online brand protection software that can locate and reclaim the diverted traffic. The concerned software, can, therefore, be implemented early which will result in corrections when needed and also, monitor the risks associated with compliance. For instance, MarkMonitor protects the e-commerce teams by providing and developing online brand protection strategies, exposing web traffic interception schemes which consist of cybersquatting and paid search scams. However, stringent rules and regulations imposed by the government is expected to critically impact market growth. The company named Red Points protects the brand and content through their proprietary technology which includes machine learning algorithms to identify the necessary infringements and violations. Such factors is expected to propel the online brand protection software market over the next eight years.
Key players operating in the Online Brand Protection Software market are BrandVerity Inc., Corporation Service Company, Custodian Solutions, EnablonS.A., FAKR & SCOUT, BrandShield Ltd., Hubstream, Inc. amongst others.
Key Findings of the Report:
- In terms of revenue, global online brand protection software market is expected to reach US$ 949.58 million by 2027, as there is an increasing demand for online brand protection software in e-commerce sector.
- Social media monitoring segment is expected to witness a considerable growth over the next eight years as the social media sites are mostly unregulated in nature.
- Companies track, identifies and consolidates social media mentions of trademarks and brands. The services offered by the industry participants consists of detailed reporting on all social media mentions of one’s brand and blogs, online posts, articles, tweets and others.
- Small & medium-sized enterprises focus on simultaneously expanding their presence online along with their offline channels. This segment is expected to witness the highest growth over the forecast period owing to lot of infringements occurring in these organizations.
- Asia Pacific online brand protection software market is projected to witness the highest CAGR of 13.6% over the forecast period. The o2o online brand protection for China is engaged in offering net monitoring and supplier profiling services to its clients that keeps the internet clean from fakes and also identifying the targets for enforcement and investigation.
- Some of the players operating in the online brand protection software market are BrandVerity Inc., Corporation Service Company, Custodian Solutions, EnablonS.A., FAKR & SCOUT, BrandShield Ltd., Hubstream, Inc. amongst others.
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Key Market Segments of Online Brand Protection Software Market are:
By Deployment Type
Online Brand Protection Software Market By Application
Content Protection Intelligence
Site Blocking Intelligence
Social Media Monitoring
Market Place Monitoring
By Organization Size
Small and Medium Enterprises (SMEs)
Energy and Utilities
Consumer Goods and Retail
Transportation and Logistics
Telecom and Information Technology
Banking, Financial Services and Insurance
Online Brand Protection Software Market By Geography
Rest of North America
Rest of Southeast Asia
Rest of Asia Pacific
Rest of Europe
Middle East and Africa
Rest of Middle East & Africa
Rest of Latin America
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The study also elaborates on growing futuristic opportunities in order to get a clear idea about global opportunities for the Online Brand Protection Software. The report focuses on some significant questions faced by different stakeholders in the businesses. The study also address various risks and challenges faced by businesses during the forecast period.
Furthermore, it emphasizes on drivers and restraints, impacting the progress of the Online Brand Protection Software Market. The current competitive scenario has also been studied by examining the market situations of global as well as domestic market. Finally, it also sheds light on manufacturers or service providers for a better understanding of the market.
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