“I’d be shocked if you crack that code”

November 22, 2022November 22, 2022 Rupali Gupta

YouTube powerhouse Jimmy “MrBeast” had a quick dialog with Twitter’s new CEO Elon Musk on November 22.

The dialogue started when Elon Musk revealed that the social media platform had gained 1.6 million every day lively customers within the earlier week. He referred to the figures as “one other all-time excessive.”

Twitter added 1.6M daily active users this past week, another all-time high https://t.co/Si3cRYnvyD

Jimmy replied to Musk’s tweet, questioning what number of every day lively customers have been on Google’s video-sharing platform YouTube:

@elonmusk I’m wondering what YouTube’s every day actives is

Musk responded by hinting at plans to advertise content material creation on Twitter. He was curious to see what would occur if his platform supplied a “larger compensation for creators”:

@MrBeast Let’s see what occurs when Twitter affords good video with larger compensation for creators …

MrBeast weighed in on the assertion, predicting that larger pay for content material creators could also be an unrealistic purpose. In accordance with the content material creator, it will likely be difficult to implement a monetization system that’s higher than the one YouTube at the moment follows. He introduced up YouTube’s present RPM (Income Per Mille) and mentioned:

“Larger compensation will likely be onerous, some YouTubers get $20+ RPMs even after YouTube takes their minimize. I would be shocked for those who crack the code.”

@elonmusk Larger compensation will likely be onerous, some YouTubers get $20+ rpms even after YouTube takes their minimize. I’d be shocked for those who crack that code

Twitter group reacts to MrBeast and Elon Musk’s dialog

The dialog concerning content material creation being the massive subsequent step for Twitter started earlier this month, on November 14.

Sawyer Merritt, the co-founder of Twin Berch USA, tweeted a quote from Musk throughout a Q&A session with Twitter workers. Musk believes that Twitter might attain out to Reddit and YouTube content material creators and ask them to think about placing their content material on the platform. In change, the platform might supply to pay them 10% greater than YouTube:

.@elonmusk: “My youngsters have been principally educated by Reddit & YouTube; Let’s simply get a bunch of content material creators that we predict are cool on YouTube & say, “Hey, would you think about placing your content material on Twitter, & we’ll pay you 10% greater than YouTube & see the way it goes?” Let’s do this”

“I really attempt to use YouTube as a nonsubscriber to simply type of get a really feel for what’s happening with promoting. Frankly, I discover their promoting to be brutal. It appears to be one rip-off advert after one other.”theverge.com/2022/11/10/234…

The Tesla CEO responded and mentioned:

Former YouTube Gaming head Ryan “Fwiz” Wyatt joined the dialogue and mirrored on his eight years of expertise working with the livestreaming platform. He claimed that YouTube Gaming’s monetization was “fairly rattling good,” with over 350 million customers logging in day by day:

@elonmusk @SawyerMerritt Ran Gaming at YT for nearly 8 years. YT’s monetization is fairly rattling good and it could be appreciable MG’s to make sure this bump, however positively would draw extra eyeballs to the platform. Gaming alone had ~350M logged in every day customers at YT once I was there.

Quick ahead to November 22, the subject of content material creation was introduced up as soon as once more when Musk revealed that Twitter had garnered an extra 1.6 million every day lively customers.

The dialogue went viral, with outstanding tech YouTuber Marques “MKBHD” Brownlee saying he knew a couple of creators who could be keen to assist:

@MrBeast @elonmusk However I can even consider fairly a couple of creators who’d be keen to attempt to assist make it occur

@MKBHD @MrBeast @elonmusk I look ahead to the opportunity of making a living myself. I’m a small creator on YT, however nonetheless get an ideal secondary earnings there. I by no means constructed a Twitter following, as a result of it was by no means economically possible to commit time right here.

Planetary scientist and astronomer Dr. James O’Donoghue talked about having 150 million video views on Twitter. He added:

@MrBeast @elonmusk I will need to have had 150 million video views on this platform. Did not do it for the cash (obvs), however I might have been doing it with a greater set-up/software program if there was a remuneration operate. These are solely quick movies explaining the native universe, 1-2min lengthy

One Twitter person expressed shock at MrBeast’s declare, saying:

@MrBeast @elonmusk Shocked the largest YouTuber on this planet would say YouTube can’t be beat.

@the_HogDragger @MrBeast @elonmusk It’s nearly like he’s an skilled on this precise topic and he’s seemingly one of the crucial certified individuals to talk to this problem…

YouTuber aCookieGod talked about that he wish to see one other platform that might supply larger CPMs (value per 1,000 impressions):

Listed here are some extra related fan reactions:

@MrBeast @elonmusk Except @elonmusk is talking in larger proportion of rev share vs direct CPMs?The secret is half one of many two half equation. GOOD VIDEO, to me, that’s the actually troublesome job, however doable. Reworking an viewers of quick type content material consumption to lengthy type is a job.

@MrBeast @elonmusk A job we haven’t seen achieved but actually. Like if @elonmusk creates a comparable/related useful resource round lengthy type content material, reside television, and experiences. That’s the beginning imo. A Disney partnership the place Blue members might watch ESPN occasions inside Twitter collectively

@MrBeast @elonmusk If he targets small upcoming videomakers it could be good begin, since youtube is difficult /unprofitable for them

MrBeast is likely one of the web’s most recognizable figures. He lately surpassed Felix “PewDiePie” to grow to be the most-subscribed YouTuber. Jimmy joined YouTube in 2012, and ten years later, he has over 113 million subscribers and a staggering 18.7 billion video views.

Edited by Siddharth Satish

Twitter group reacts to MrBeast and Elon Musk’s dialog

Rupali Gupta

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