Global Iced Tea Market: Overview
The global market for iced tea is projected to witness remarkable growth in the coming years because of the rising concerns about health and fitness all around the world. Iced tea is basically a chilled form of sweetened tea that is flavored with lemon and does not contain milk. Iced tea helps in maintaining the hydrated levels of the body and boosts the antioxidants apart from just being a refreshing drink. Iced Tea is now being preferred more because it is considered as a healthier alternative to carbonated and aerated drinks.
There are different variations to the global iced tea market on the basis of product type, packaging type, flavor type, and raw material type. Based on segmentation by raw materials, the market is classified into green iced tea and black iced tea. Out of these the black iced tea has gained more popularity due to its strong taste and flavor. On the basis of product type, the market for iced tea is categorized into premix, concentrated syrup, and liquid RTD. Among these, the liquid iced tea is consumed the most of all. The availability of powder premixes is differentiated by flavor, size and the mixing convenience which are all anticipated to grow in the years to come. On the other hand, the concentrated syrup are divided into tea extract, flavor, and sugar groups. Different flavors of iced tea market are peach, passion fruit, lemon, mixed berry, and herbal and ginger.
The report presented above is a complete evaluation of the global iced tea market with major focus on market dynamics. It also includes market drivers, restraints and trends and opportunities. The above presented report also offers geographical and other segmentation of the market.
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Global Iced Tea Market: Trends and Opportunities
With the rising popularity of healthy living and healthy eating, the iced tea market has also gained momentum. Besides the fact that regular use of iced tea may even lessen the threat of cancer is also attracting more and more people into buying and making a healthy and regular habit. Furthermore tea being a beverage in almost all regions, introducing a chilled version brought more prospects to invest into the market thus, adding to the competitive landscape of the entire iced tea market scenario.
However, the utilization of artificial sweeteners in iced tea may result in hampering of the market as too much sugar is not recommended by health experts. The level of sugar in any food or drinks may increase cholesterol and sugar levels. Iced tea that utilizes more sugar syrup in them may act as a hindrance to the growth of the overall market in the long run.
Nevertheless, the introduction of different fruit flavors in the iced tea market such as lemon and peach flavors are gaining more popularity. It is estimated to boost up the market in the years to come. Besides the introduction of iced tea flavors that are sugar free are further estimated to propel the overall market during the period of forecast.
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Global Iced Tea Market: Regional Analysis
The global iced tea market is geographically segmented into the regions of Asia Pacific, North America, Latin America, Europe, and Middle East and Africa. North America is seen to be leading the market with a dominant share. Asia Pacific on the other hand is expected to grow in the years to come due to the rising adoption of healthy lifestyle among people in the developing nations of India and China.
Global Iced Tea Market: Companies Mentioned
Important players of the global iced tea market are The Coca-Cola Company, Arizona Beverages USA, Mother Parkers Tea & Coffee Inc., and Unilever.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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