The global social media advertisement market is expected to grow from $86.41 billion in 2019 to $102.66 billion in 2020 at a compound annual growth rate (CAGR) of 18.8%. The growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing that has increased digital content consumption and advertisements for essentials and health and hygiene products over social media have increased. The market is then expected to reach $221.01 billion in 2023 at a CAGR of 29.12%.
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The social media advertisement market consists of promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram in order to accomplish marketing and branding goals. It comprises activities such as image updates, posting text, videos, and other content that driver user engagement.
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The social media advertisement market report also gives in-depth analysis of the impact of COVID-19 on the market. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. A highly experienced and expert team of analysts and modelers provides market analysis and forecasts. The reports identify top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Some of the major players of the social media advertisement market are Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (Tik Tok), Advance Publications, Inc.(Reddit), Sina Corp (Sina Weibo).
The social media advertising market covered in this market is segmented by advertisement type into microblogging, photo sharing, video sharing, others. It is also segmented by device into mobile, personal computers or laptops and by end-use industry into healthcare, automotive, retail, telecom, BFSI, others.
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The social media advertisement market report describes and explains the global social media advertisement market and covers 2015 to 2020, termed the historic period, and 2020 to 2025 termed the forecast period, along with further forecasts for the period 2025-2030. The social media advertisement report evaluates the market across each region and for the major economies within each region.
The countries covered in the global social media advertisement market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam.
The regions covered in the global social media advertisement market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The Full Report Includes
- Executive Summary
- Report Structure
- Social Media Advertisement Market Characteristics
- Social Media Advertisement Market Product Analysis
- Social Media Advertisement Market Supply Chain
- Key Mergers And Acquisitions In The Social Media Advertisement Market
- Market Background: Machinery Manufacturing Market
- Copyright And Disclaimer
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