The global OOH (out-of-home advertising) market is expected to grow from $23.36 billion in 2020 to $25.78 billion in 2021 at a compound annual growth rate (CAGR) of 10.4%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $33.54 billion in 2025 at a CAGR of 6.8%.
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The OOH (Out-of-home) advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities at out-of-home advertisement facilities. Only goods and services traded between entities or sold to end consumers are included
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The out-of-home advertising market report also gives in-depth analysis of the impact of COVID-19 on the market. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. A highly experienced and expert team of analysts and modelers provides market analysis and forecasts. The reports identify top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Some of the major players of the out-of-home advertising market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection, Watchfire Signs, Formentco Incroporated, Outdoor Advertising Association of America, Capitol Outdoor LLC, Affichage Holding, CBS Outdoor, EPAMEDIA, Captive Network, Adam Outdoor Advertising, Fairway Outdoor Advertising, News outdoor, Focus Media holding limited, Air Media, CEMUSA, Bell media, APG, SGA SA, Burkhart Advertising Inc., DDI Media, Fairway Outdoor Advertising.
The global out-of-home advertising market is segmented –
1) By Type: Billboard, Transport, Street Furniture, Transit Displays, Others
2) By Platform: Static, Digital
3) By Application: Food and Beverage Industry, Vehicle Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, Others
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The out-of-home advertising market report describes and explains the global out-of-home advertising market and covers 2015 to 2020, termed the historic period, and 2020 to 2025 termed the forecast period, along with further forecasts for the period 2025-2030. The out-of-home advertising report evaluates the market across each region and for the major economies within each region.
The countries covered in the global out-of-home advertising market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam.
The regions covered in the global out-of-home advertising market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The Full Report Includes
- Executive Summary
- Report Structure
- Out-of-Home Advertising Market Characteristics
- Out-of-Home Advertising Market Product Analysis
- Out-of-Home Advertising Market Supply Chain
- Key Mergers And Acquisitions In The Out-of-Home Advertising Market
- Market Background: Machinery Manufacturing Market
- Copyright And Disclaimer
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