The global media buying agencies and representative firms market is expected to grow from $54.78 billion in 2020 to $59.56 billion in 2021 at a compound annual growth rate (CAGR) of 8.7%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $75.16 billion in 2025 at a CAGR of 6%.
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The media buying agencies and representative firms market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners. Only goods and services traded between entities or sold to end consumers are included.
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The media buying agencies and representative firms market report also gives in-depth analysis of the impact of COVID-19 on the market. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. A highly experienced and expert team of analysts and modelers provides market analysis and forecasts. The reports identify top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Some of the major players of the media buying agencies and representative firms market are Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, Dentsu, Katz Media Group, Edelman, Ketchum, OMD, Mindshare, Carat, MediaCom, Starcom, Zenith, AKQACatalyst CanadaMetric TheoryDaniel Brian Advertising.
The global media buying agencies and representative firms market is segmented –
1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services
2) By Mode: Offline, Online
3) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment
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The media buying agencies and representative firms market report describes and explains the global media buying agencies and representative firms market and covers 2015 to 2020, termed the historic period, and 2020 to 2025 termed the forecast period, along with further forecasts for the period 2025-2030. The media buying agencies and representative firms report evaluates the market across each region and for the major economies within each region.
The countries covered in the global media buying agencies and representative firms market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam.
The regions covered in the global media buying agencies and representative firms market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The Full Report Includes
- Executive Summary
- Report Structure
- Media Buying Agencies And Representative Firms Market Characteristics
- Media Buying Agencies And Representative Firms Market Product Analysis
- Media Buying Agencies And Representative Firms Market Supply Chain
- Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market
- Market Background: Machinery Manufacturing Market
- Copyright And Disclaimer
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