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The global digital market is expected to grow from $155.53 billion in 2020 to $179.77 billion in 2021 at a compound annual growth rate (CAGR) of 15.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $281.32 billion in 2025 at a CAGR of 11.8%.
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The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.
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The digital advertising market report also gives in-depth analysis of the impact of COVID-19 on the market. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. A highly experienced and expert team of analysts and modelers provides market analysis and forecasts. The reports identify top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Some of the major players of the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, Sina, LinkedIn Corporation, Yahoo! Inc., Conversant, Dentsu Aegis Network, Accenture Interactive, PwC Digital Service, IBM iX, Web Net Creatives, iProspect, WebFX, Disruptive Advertising, Thrive Internet Marketing Agency, Topspot Internet Marketing, PBJ Marketing, Adster Creative, Boostability, 97 Switch, Youtube.
The global digital advertising market is segmented –
1) By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Others
2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions), Internet Paid Search, Social Media, Online Video, Others
3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Others
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The digital advertising market report describes and explains the global digital advertising market and covers 2015 to 2020, termed the historic period, and 2020 to 2025 termed the forecast period, along with further forecasts for the period 2025-2030. The digital advertising report evaluates the market across each region and for the major economies within each region.
The countries covered in the global digital advertising market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam.
The regions covered in the global digital advertising market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The Full Report Includes
- Executive Summary
- Report Structure
- Digital Advertising Market Characteristics
- Digital Advertising Market Product Analysis
- Digital Advertising Market Supply Chain
- Key Mergers And Acquisitions In The Digital Advertising Market
- Market Background: Professional Services Market
- Copyright And Disclaimer
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