The growing adoption of artificial intelligence across various business processes has been vital for the growth in adoption for content intelligence offerings across numerous countries in the European region. Increasing adoption of online solutions in various industries is aiding the creation of data that can be utilized by companies and service providers for various applications ranging from customer relations to analytics. The increasing need for understanding the behavior of customers with respect to newer products, services and promotions for any existing offerings is important for companies to assess the effectiveness of their efforts. The outcome of this analysis helps companies to focus their investments and manpower towards initiatives that would give the maximum returns. Artificial intelligence solutions are integrated by companies across various systems and software utilized by them related to customer relations, enterprise resource planning, content management and sales management in order to gain insights into the approach of the consumers towards the company’s ongoing initiatives.
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The content intelligence solutions help companies by undertaking automated audits of the various content pieces published by companies related to their products. This is key to understanding the user acceptance through various dashboards and structured data sets. Every business is shifting towards a customer centric model. Content intelligence empowers the businesses to make smart and strategic decisions that will put the customers first. Content intelligence helps in the growth of the business by taking decisions that drives the growth of the company. There is a growing importance of content intelligence for marketing purpose. Effective content intelligence helps in deriving marketing plans for the future.
There is an increasing need for content centric processes in order to identify potential customers for the business and also to increase the conversion rate. There is rising adoption of artificial intelligence, natural language processing (NLP) and machine learning (ML) as a part of content intelligence solutions among the businesses in order to improve customer experience. These initiatives will boost the demand for content intelligence market over the forecast period. Adoption of content intelligence solutions by small and medium enterprises has risen a lot in the recent years. But large enterprises are the major adopters as these enterprises are deploying content intelligence in order to improve and enhance the operational efficiency of the business. The content intelligence market is experiencing substantial technological changes including expansion in personalized marketing, use of analytics tools and big data and all these advancements are increasingly adopted by large organizations.
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The detailed research study provides qualitative and quantitative analysis of Europe content intelligence market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional presence and strategies. The geographical analysis done emphasizes on each of the major countries across Europe.
Key Findings of the Report:
- In terms of the deployment of market offerings, end users are expected to procure more on premise solutions than other solutions and services from market participants over the recent years. The presence of dedicated data infrastructure among organizations along with concerns related to cybersecurity is observed to be the key factors influencing the growing adoption of on premise solutions. Cloud based solutions and services are expected to be utilized in a significant way over the forecast period owing to consistently dipping rates for cloud services along with reduced dependence on support and maintenance services required for on premise storage for organizations.
- The adoption of content intelligence solutions and services is examined to be more among companies from the IT and telecommunications industry. Higher penetration of internet has helped in increasing the user base for the companies in this industry. Furthermore, the growing amount of data generated in the industry is expected to be helpful for organizations for strategizing their sales and marketing initiatives. Market offerings are being adopted to aid the execution of these initiatives, thereby, helping the growth of the market revenue in the recent years.
- The providers for content intelligence are observed to be targeting large enterprises more as compared to small and medium sized enterprises. Large corporations have internal social media and customer engagement teams that are responsible for monitoring customer behavior and create content which helps in attracting more customers in the future. The capabilities of the solutions and services offered by the market participants makes the operations of the aforementioned departments more optimized thereby garnering dedicated investments from companies. Small and medium sized enterprises are expected to procure solutions and services from market participants who would help them in dedicated areas.
- According to the regional analysis, the revenue contribution from Germany is observed to be the highest in the recent scenario. The growing focus of organizations on customer relations and the use of analytics to improve their sales performance has led to growing adoption of content intelligence offerings from various market participants. In addition to this, the Nordic countries are expected to show a significant growth rate in terms of their adoption of content intelligence offerings. Growing presence of companies across the region coupled with rising internet penetration are expected to become the major reasons for the increase in adoption of market offerings across the countries in the forecast period.
- Some of the players operating in the Europe content intelligence market are ABBYY, Accenture, Adobe, Codec, CONCURED, Factskontor GmbH, Episerver, Hitachi Vantara LLC, HubSpot, Inc, THRON, Ubermetrics Technologies GmbH, and Valossa Labs Ltd amongst others.
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Europe Content Intelligence Market:
- By Offerings
- By Deployment Mode
- Hybrid Mode
- By Background Technology
- Artificial Intelligence
- Machine Learning
- Natural Language Processing
- Big Data
- By Organization Size
- Small and Medium Sized Enterprises
- Large Enterprises
- By Industry Verticals
- IT and Telecommunications
- Banking, Financial Services and Insurance (BFSI)
- Retail and Consumer Goods
- By Country
- The UK
- Nordic Countries
- Benelux Union
- The Netherlands
- Rest of Europe
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