Elon Musk Announces $8 Twitter Plan To Prioritize Paying Users’ Tweets, Reduce Ads, And More

After days of hypothesis over whether or not new “Chief Twit” Elon Musk would cost $20 to be verified on Twitter, Musk introduced a revised Twitter Blue program by way of — after all — Twitter. Calling the prevailing system of verification with blue checkmarks “bullshit,” Musk shared the important thing particulars.

One important part: by paying for Twitter, individuals can drive extra visibility of their tweets and platform exercise.

What you’ll get for $8 a month:

  • Verification
  • Precedence in replies, mentions, and search, which Musk says are important to defeat spam and scams
  • Capacity to submit lengthy video and audio (Twitter presently limits to 10 minutes)
  • Half as many adverts
  • And, doubtlessly, a paywall bypass for paid-access web sites, if “publishers [are] keen to work with us”

That’s less expensive than the $20 initially rumored and broadly panned as too costly. It’s a worth, frankly, that makes some sense. And a worth level I anticipated:

However there’s a vital change to social networking conduct with this announcement. For the primary time individuals with the power to pay should buy greater publicity and rating: extra visibility and extra notoriety.

That’s a game-changer.

It’s true, after all, that anybody with cash might purchase adverts, or pay to advertise tweets. However this will likely be a site-wide, pervasive, and all-activity increase to paid customers’ visibility and engagement.

What impression that can have on the system, and the way it will alter what will get seen, what drives engagement, and what goes viral stays to be seen.

There nonetheless will likely be some sort of vestiges of the prevailing blue checkmark system that highlights individuals who have verified themselves and who’ve some extent of real-world status, nonetheless:

“There will likely be a secondary tag under the identify for somebody who’s a public determine, which is already the case for politicians,” Musk added.

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Jean Nicholas

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