Latest added Digital Content Creation Market research study by MarketDigits offers detailed product outlook and elaborates market review till 2027. The market Study is segmented by key regions that is accelerating the marketization. At present, the market is sharping its presence and some of the key players in the study are Acrolinx GmbH, Adobe Systems Incorporated, Aptara Inc., Apple, Inc., Corel Corporation, Integra Software Services Pvt. Ltd., MarketMuse, Inc., Microsoft Corporation, Quark Software, Inc. and Trivantis. The study is a perfect mix of qualitative and quantitative Market data collected and validated majorly through primary data and secondary sources.
The Digital Content Creation Market size is estimated to grow from USD XX Billion in 2021 to USD XX Billion by 2027, growing at a CAGR of XX% during the forecast year from 2021 to 2027.
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2B Companies Rely on Digital Content Creation Due to COVID-19 Scare
Digital content creation has become a hot topic in the light of the COVID-19 (Coronavirus) pandemic. The viral outbreak has given many B2B marketers the opportunity to construct online marketing strategies. However, several companies in the digital content creation market have lost billions of dollars due to event cancellations and postponements of trade fairs. In a study conducted by the Center for Exhibition Industry Research, strategists in the digital content creation market pour millions of dollars to conduct exhibitions and industry shows, which is almost five times more than that is invested in online marketing. With growing awareness about the advantages of digital marketing, B2B companies are now turning toward online marketing to redefine their marketing messages, as numerous strategists are spending most of their time in home isolation due to the COVID-19 outbreak.
Since the end results of digital marketing are easily measurable, B2B companies are increasingly relying on online marketing strategies to capitalize on the flooding online traffic to gain greater visibility with individuals.
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Tech Giants Deploy Cloud to Accelerate Innovation in Media & Entertainment Industry
Cloud is being democratized for companies and individuals in the digital content creation market, thus enabling everyone to participate in the digital economy. Cloud has become capable of handling the media & entertainment industry workloads, as creators find it easier to convey stories more collaboratively. Correspondingly, the revenue of both cloud and the media & entertainment industry is anticipated for exponential growth in the digital content creation market, where the market is expected to expand at an explosive CAGR of 17% during the forecast period.
Executive Vice President Judson Althoff of the multinational technology company Microsoft revealed that the company is collaborating with The Walt Disney Studios in order to pilot new ways of using the Microsoft Azure cloud platform to innovate in production processes. Thus, cloud is revolutionizing the media & entertainment industry in the digital content creation market by accelerating innovation in production and postproduction processes i.e. from the scene to the screen. India being one of the leading economies in the media & entertainment industry is grabbing the attention of global tech giants to deploy uninterrupted online streaming in the market for digital content creation.
How is Digital Embracing In-store Experience?
Many traditional retailers are heading toward bankruptcy and closing off stores, as they are not a part of the digital content creation bandwagon. Since retail buying habits have undergone a change during the previous years, retailers are integrating digital marketing strategies with in-store experiences. This explains why the market share of the retail industry is anticipated to take a leap from ~21% in 2021 to ~26% by 2027 in the market for digital content creation.
Software developers in the digital content creation market are increasing their R&D activities to enhance in-store experiences for customers. For instance, the Amazon Go™ stores have set the benchmark for innovating in their interactive digital platform, which is popular for its ‘grab & go’ format. Thus, leading retailers in the digital content creation market are floating engaging marketing strategies to encourage repeat purchases among customers.
AI and Email Marketing Disrupt Hospitality Industry Resulting in Return Visits
Personalization marketing, voice search, and AI are transforming the digital content creation market in the field of hospitality. As such, the hospitality industry is predicted to dictate the third-highest revenue in the market for digital content creation and is fast-adopting digital technologies. Thus, in order to boost the visibility among their target audience, marketers in the hospitality industry are focusing on email marketing to generate leads. Targeted emails help stakeholders to develop a personal relationship with customers, resulting in return visits.
On the other hand, AI is disrupting innovations in the market for digital content creation by streamlining processes in order to deliver valuable insights that help marketers reach the right target audience. Since most customers use aggregator websites for room booking, hoteliers are using AI to reach out to its customers through either their hotel landing page or third-party websites.
Popular news outlets are focusing the limelight on the dedicated work done by retailers who have opted to produce masks and other personal protective equipment (PPE) for frontline healthcare workers amidst the stressful COVID-19 crisis. Thus, online news outlets are helping popular retailers such as GAP and Eddie Bauer to build their credibility during these trying times.
Though the revenue of small & medium enterprises (SMEs) is projected for exponential growth, most small businesses struggle with building a strong online presence. Hence, companies in the digital content creation market are increasing awareness about design and UX (User Experience) that help small businesses develop a stellar website.
Digital Content Creation Market: Overview
- The extensive use of social media such as Twitter and LinkedIn, among others, has created enormous demand for digital content. Furthermore, digital content creation tools are witnessing sudden increase in demand due to the advent of virtual reality and artificial intelligence.
- Digital content is a file or information stored or published in a digital format. Digital content can be in several forms, from text and audio and video files, to graphics, animation, and images. Digital content creation software helps in authoring, publishing, and distributing digital content.
- The digital content creation market is driven by increasing emphasis of enterprises on customer engagement and relevant advertisement through the Internet. This, in turn, is boosting the digital content creation market globally. Furthermore, the increasing marketing budget of enterprises is boosting the growth of the digital content creation market. The global digital content creation market is anticipated to grow prominently during the forecast period due to the rapidly growing demand for social media marketing.
- Enterprises are enhancing sales and promoting their brands by implementing digital content creation tools. Furthermore, the education sector is flourishing due to the use of digital content creation tools.
- However, huge availability of free content creation tools is affecting the large-scale use of digital content creation tools. Furthermore, certain governments have imposed laws pertaining to the digital content released in the light of various privacy issues. Thus, the usage of digital content tools in these countries is restricted, which is limiting the growth of the market.
- A key trend boosting market growth is the increasing deployment of SaaS or cloud model. The technology is attracting a huge customer base due to its cost-effectiveness, scalability, flexibility, and massive processing power. Furthermore, changing content creation processes are also changing the way digital content creation tools are being used.
Digital Content Creation Market: Key Segments
- The digital content creation market has been segmented on the basis of component, deployment type, enterprise size, content format, and end-use industry
- Based on component, the market has been segmented into tools and services. Tools are further segmented into content authoring, content transformation, and content publishing. Services are bifurcated into professional services and managed services.
- Based on content format, the market has been segmented into textual, graphical, video, and audio. In terms of enterprise size, the market is segmented into small & medium enterprises, and large enterprises.
- The market, in terms of deployment type has been classified into cloud and on-premise
- In terms of end-use industry, the market has been divided into hospitality, retail, government, healthcare & pharmaceutical, media & entertainment, automotive, travel & tourism, and others
A comprehensive analysis of the market structure along with the forecast of the various segments and sub-segments of the market have been delivered through this Digital Content Creation market report. The market research and analysis performed in this business report assists clients to forecast investment in an emerging market, expansion of market share or success of a new product. The market is greatly transforming because of the moves of the key players & brands including developments, product launches, joint ventures, mergers & acquisitions that in turn changes the view of the global face of industry.
Table of Contents: Digital Content Creation Market
Part 01: Executive Summary
Part 02: Scope Of The Report
Part 03: Research Methodology
Part 04: Market Landscape
Part 05: Pipeline Analysis
Part 06: Market Sizing
Part 07: Five Forces Analysis
Part 08: Market Segmentation
Part 09: Customer Landscape
Part 10: Regional Landscape
Part 11: Decision Framework
Part 12: Drivers And Challenges
Part 13: Market Trends
Part 14: Vendor Landscape
Part 15: Vendor Analysis
Part 16: Appendix
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