According to a new market research report “Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region – Global Forecast to 2026″, published by MarketDigits, the CDP market expected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period.
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The major growth factors of the CDP market include the increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, and proliferation of customer channels. Automated smart machines to drive consumer experience. Increasing investments and fundings in CDP startups are further expected to offer opportunities for the increased adoption of CDPs.
Browse in-depth TOC on “Customer Data Platform Market”
109 – Tables
53 – Figures
195 – Pages
The large enterprises segment to hold a larger market size during the forecast period
The Customer Data Platform (CDP) Market is segmented into large enterprises and Small and Medium-sized Enterprises (SMEs) by organization size. The large enterprises segment is expected to have a larger market size during the forecast period, owing to large volumes of data being generated by large enterprises and increasing demand for CDP platform and services to store, manage, and analyze this data. Large enterprises have a huge corporate network and organize a large number of events. CDPs enable large enterprises to gain cheap storage solutions and fast and reliable access to processed data, which can help organize corporate data and generate insights. However, the SMEs segment is expected to grow at a higher CAGR during the forecast period.
By application, the customer retention and engagement segment to grow at the highest CAGR during the forecast period
The CDP market by application is segmented into five categories: personalized recommendations, predictive analytics, marketing data segmentation, customer retention and engagement, security management, others (data monetization and data enrichment). The customer retention and engagement segment is expected to grow at a rapid pace during the forecast period. Organizations are adopting CDP platforms and services to engage their loyal and prospect customers. This application offers organizations with opportunities to learn more about their customers than ever before.
North America to hold the largest market size during the forecast period
North America is the most significant revenue contributor to the global Customer Data Platform Market. The region is witnessing significant developments in the CDP market. CDP applications are gaining traction in the travel and hospitality industry vertical in North America due to the rising demand to provide a unique experience that is tailor-made for each user.
These solutions offers more flexible, scalable and cheaper data storage solutions than traditional data warehousing solutions, along with offering improved analytics capacity. Many CDP solution providers in North America are experimenting in the market by integrating advanced big data and analytics technologies with their existing CDP solutions. They are also adopting various growth strategies to strengthen their positions in the overall market.
Major North American vendors in the Customer Data Platform Market are Oracle (US), Adobe (US), Salesforce (US), Microsoft (US), SAS (US), Teradata (US), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), CaliberMind (US), Tealium (US), AgilOne (US), BlueConic (US), Lytics (US), IgnitionOne (US), and Amperity (US).
Customer Data Platform (CDP) Market research report is structured by thoroughly understanding specific requirements of the business in ABC industry. The report has a list of key competitors with the required specifications & also provides the strategic insights and analysis of the key factors influencing the industry. Various definitions and segmentation or classifications of the industry, applications of the industry and value chain structure are given properly in the report. This market report performs an assessment of the growth rate and the market value based on market dynamics and growth inducing factors. So, take the business to the highest level of growth with this all-embracing Customer Data Platform (CDP) Market report.
Table of Contents :
Chapter 1 Research Methodology & Scope
Chapter 2 Executive Summary
Chapter 3 Customer Data Platform (CDP) Market Variables Trends & Scope
Chapter 4 Customer Data Platform (CDP) Market: Competitive Analysis
Chapter 5 Customer Data Platform (CDP) Market: Delivery Type Analysis
Chapter 6 Customer Data Platform (CDP) Market: Component
Chapter 7 Customer Data Platform (CDP) Market: End-use
Chapter 8 Customer Data Platform (CDP) Market: Application
Chapter 9 Customer Data Platform (CDP) Market: Therapeutic Area
Chapter 10 Customer Data Platform (CDP): Regional Market Analysis, By Application, Technology, and End Use 2021 – 2026 (USD Million)
Chapter 11 Company Profiles
List of Tables
List of Figures
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