Latest Market intelligence report released by MarketDigits with title “Global Customer Data Platform (CDP) Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery” is designed covering micro level of analysis by manufacturers and key business segments. The Global Customer Data Platform (CDP) Market survey analysis offers energetic visions to conclude and study market size, market hopes, and competitive surroundings. The research is derived through primary and secondary statistics sources and it comprises both qualitative and quantitative detailing. Some of the key players profiled in the study are Oracle (US), SAP (Germany), Adobe (US), Salesforce (US), Microsoft (US), SAS (US), Teradata (US), Nice (Israel), .
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The global Customer Data Platform (CDP) market size is expected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period. The major growth factors of the CDP industry include the increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, proliferation of customer channels, automated smart machines to drive consumer experience, and increasing investments and fundings in CDP startups is further expected to offer opportunities for the increased adoption of Customer Data Platform Market.
Cloud deployment mode to grow at a rapid pace during the forecast period
Most vendors in the Customer Data Platform Market offer cloud-based CDP solutions to maximize profits and automate the equipment maintenance process, effectively. The adoption of cloud-based CDP solutions is expected to grow, owing to benefits, such as easy maintenance of generated data, cost-effectiveness, agility, flexibility, scalability, and effective management of these solutions. Companies prefer to adopt cloud-based CDP solutions, as these support their regional, cross-regional, or cross-country data recovery strategies. This enables them to ensure resiliency in case of a disaster.
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North America to hold the largest market size during the forecast period
North America is expected to hold the largest size in the global Customer Data Platform Market, while Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. North America is the most significant revenue contributor to the global CDP market. The region is witnessing significant developments in the CDP industry. In North America, the high growth rate can be attributed to the increasing use of the big data technology, growing amount of data across verticals, and rising investments by companies in data analytics. Organizations especially in the US have started using CDP solutions to generate insightful information from structured and unstructured data and stay competitive in the market. Increasing generation of data, such as clickstream data, server logs, subscriber data, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP) are triggering vendors to launch a number of CDPs and services to cater to various needs of the organizations and their customers.
Key Customer Data Platform Market Players
Major vendors in the global CDP market include Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (UK), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics (US), IgnitionOne (US) and Amperity (US). These vendors have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the global CDP market.
Adobe (US) is one of the leading digital media software service providers. The company was founded in 1982 and is headquartered in California, US. It offers various products and services that are utilized by professionals, marketers, knowledge workers, students, application developers, and enterprises. These products and services help enterprises manage, deliver, measure, and optimize business operations. The company also offers license products through its websites and application stores. It provides its products through the Software-as-a-Service (SaaS) model, managed service model, and pay-per-use model. Adobe operates through three business segments: digital media, digital experience, and publishing. It provides Adobe Experience Platform for its clients. The platform enables customers to generate better customer insights.
By component, the CDP market is divided into the following segments:
- Consulting Services
- Support and Maintenance
By deployment mode, the Customer Data Platform Market is divided into the following segments:
By organization size, the CDP market is divided into the following segments:
- Large Enterprises
- Small and Medium-Sized Enterprises (SMEs)
By Application, the CDP market is divided into the following segments:
- Personalized Recommendations
- Predictive Analytics
- Marketing Data Segmentation
- Customer Retention and Engagement
- Security Management
- Others (Data Enrichment and Data Monetization)
By industry vertical, the CDP market is divided into the following segments:
- Banking, Financial Services and Insurance (BFSI)
- Retail and eCommerce
- Media and Entertainment
- Travel and Hospitality
- Telecom and Information Technology (IT)
- Others (Automobile, Government and Education)
By industry vertical, the Customer Data Platform Market is divided into the following segments:
- Open Access
- Real-time Analytics
- Audience Management
- Identity Management
Critical questions the report answers
- What are the current trends driving the Customer Data Platform Market?
- In which vertical are most industrial companies deploying CDP solutions?
- Where will recent developments of market vendors take the industry in the mid- to long-term?
- Who are the top vendors in the CDP market, and what is their competitive analysis?
- What are the drivers and challenges faced by vendors in the CDP market?
The large scale Customer Data Platform (CDP) Market report is a thorough and professional report that focuses on primary and secondary drivers, market share, leading segments & geographical analysis. These calculations will provide estimations about how the Customer Data Platform (CDP) Market is going to perform in the forecast years by informing what the market definition, classifications, applications & engagements are. 2020 is the base year while 2019 is the historic year for calculation in the report. Being an excellent in quality, this market research report gains customer confidence and trust. The global Customer Data Platform (CDP) Market research report takes into account key product developments and tracks recent acquisitions, mergers & research in the industry by the top market players.
Report on (2020-2027 Customer Data Platform (CDP) Market Report) mainly covers 12 sections acutely display the global market:
Chapter 1: To describe Customer Data Platform (CDP) Introduction, product scope, market overview, market opportunities, market risk, market driving force.
Chapter 2: To analyze the top manufacturers of Customer Data Platform (CDP), with sales, revenue, and price of Customer Data Platform (CDP), in 2010 and 2020.
Chapter 3: Customer Data Platform (CDP), to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2016 and 2020.
Chapter 4: To show the global market by regions, with sales, revenue and market share of Customer Data Platform (CDP), for each region, from 2016 Customer Data Platform (CDP) to 2020.
Chapter 5, 6, 7, 8 and 9 To analyze the market by countries, by type, by application and by manufacturers, with sales, revenue and market share by key countries in these regions.
Chapter 10 and 11 To show the market by type and application, with sales market share and growth rate by type, application, from 2014 Customer Data Platform (CDP) to 2020.
Chapter 11 Customer Data Platform (CDP) market forecast, by regions, type and application, with sales and revenue, from 2020 to 2027 Customer Data Platform (CDP).
Chapter 12: To describe Customer Data Platform (CDP) sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source.
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